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(Actual) publications 2004 Wolfberry
| 21-09-2004: | "UK investment in 'healthy' wolfberry wine" |
| 16-12-2004: | "Goji berry - the world's most nutritionally dense food" |
UK investment in 'healthy' wolfberry wine
2004/09/21 - Wine made from the Chinese herb wolfberry - long associated with a variety of health benefits including its use as a preventative against diabetes and impotence - is in line for a marketing push after receiving UK investment.
The private equity investor, Actis, has invested $10 million in China wolfberry Holding, the company which manufactures and markets the "healthy" wine under the Ning Xia Hong brand.
"Traditionally wolfberries and various products made from the herb have been felt to prevent various diseases, such as diabetes," Adam Quarry a partner at Actis told NutraIngredients. Though he was unsure to what extent China wolfberry's new marketing campaign would focus on specific health claims.
Instead, the company seems to prefer to sell its products using the general solgan, "a sip a day, healthier ever day".
At the moment the wine is sold mainly to supermarkets throughout China, including Wal-Mart, Carrefour, Lianhua and Home World.
Quarry said that there are currently no plans to try and sell these products in Europe or the US.
"The focus is on China and people of Chinese origin living in Asia, he said.
The alcoholic beverage market in China is changing with high alcohol grain-based spirits being superseded by wines and lower alcohol products. wolfberry wine is comparable to a western wine with an alcohol content of 12 per cent.
"Capitalising on the trend towards healthy drinking, Ning Xia Hong has built a leading and recognized brand that is trusted by consumers," said China wolfberry's CEO, Mr. Jinshan Zhang. "Actis has helped us with our business strategy, restructuring plans and strengthened our management team.
Moreover, with the Chinese market for alcoholic drinks worth an estimated $6.5bn a year, convincing even a small portion of drinkers to switch to wolfberry wine could yield large financial returns.
FROM: http://ap-foodtechnology.com/news/ng.asp?id=54841&n=wh40&c=%23emailcode
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Goji berry - the world's most nutritionally dense food
2006/12/16 - Full of nutrients, Goji berry contains four types of polysaccharides which fortify the immune system, 19 amino acids, 21 trace minerals, more protein than whole wheat, a complete spectrum of antioxidant carotenoids, including beta-carotene and zeaxanthin.
Many people don't realize that in some remote places in this world, a life expectancy of more than 100 years is not uncommon. How is this possible? There is one common denominator. Studies have shown that many of the world's longest-living people consume regular, daily helpings of a tiny red fruit called the Goji berry. The Goji berry may just be the world's most powerful anti-aging food, and the most nutritionally dense food on the planet
Dr. Earl Mindell, a world-renowned nutritionist, has spent years of his professional life studying the Himalayan Goji berry and its amazing nutritional properties. Thanks to this scientific research and FreeLife International, this tiny red berry is becoming well-known around the world.
Together, FreeLife International and Dr. Mindell have developed the most potent and powerful goji product on the market today -- Himalayan Goji Juice
The Goji berry is full of nutrients. It contains: four types of polysaccharides which fortify the immune system, 19 amino acids, 21 trace minerals, more protein than whole wheat, a complete spectrum of antioxidant carotenoids, including beta-carotene and zeaxanthin. It has more Vitamin C than oranges, B-complex vitamins, Vitamin E, essential fatty acids, and Betaine for liver function. Goji berries are also the richest source of carotenoids of all known foods.
FreeLife International is also offering a business opportunity for those who wish to spread the word about Himalayan Goji juice. The opportunity includes bonuses, 20% rebates, a 10-level compensation plan, and more.
FROM: http://www.foodingredientsfirst.com/newsmaker_article.asp?idNewsMaker=7055&fSite=AO545&next=pr
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