Strengths and opportunities
The popularity of the medicinal herb ginseng, other herbs and of functional ingredients increases globally. Why you should chose for ginseng and not for another herb or ingredient depends on the kind of company you have, the aimed product, the aimed target group and external developments that are difficult to influence.
Strengths of Ginseng
With regards to other herbs and ingredients, ginseng distinguishes itself positive on the following points:
- since ages a reliable product
Ginseng has been used continuously for thousands of years by Asians.
- a product with an exclusive image
Ginseng is known as the second most expensive herb in the world. Only saffron has shown to be more expensive, but that is mainly because of its very low volume weight.
- proven effects and broad range of actions
There are little or none herbs or ingredients that have been studied scientifically more than ginseng. There are no herbs that have a broader range of actions than ginseng. Ginseng acts directly on the Central Nervous System and on the functioning of nearly all organs and glands. Indirectly this finds expression on a multiplicity of complaints, ailments and disorders.
- has a rich history
The relative scarcity, the exclusivity and fancy human shaped root form, contributed to the historical fact that only the Asian elite could afford this medicinal herb. Since ginseng's long history, many stories are told and many tales are written about the mythical properties of ginseng.
- no harmful side-effects
During its very long history of use, not even one scientifically proven harmful side effects is ever recorded. Now and then some side effects are mentioned, but closer studies revile that these are only the result of presumptions and assumptions. Over time these started to live their own life.
- is suitable for every target group
Because ginseng does not have any harmful side effects, pure ginseng is completely safe to be used by everyone. For children half a dose is advisable and sufficient. If the prescription is followed there is no chance of taking an overdose.
Opportunities for Ginseng
There are various changes and trends developing in the market, which in the nearby future will offer good opportunities for ginseng products and products containing ginseng:
- Increasing demand for safe health products
The active components in ginseng are absolutely safe to use and have no harmful side effects.
- changing legislation into the direction of registration obligations
Ginseng has a very long traditional use. For scientific explanation and prove of its actions, there is still a continuous flow of new scientific literature published.
- the industry has to keep on innovating
If the strengths of ginseng are used for product development, marketing and PR, than especially ginseng is a herb with a lot of possibilities to develop innovations.